Pushing the Envelope: Proven tactics for raising more money with direct mail fundraising letters

By Alan Sharpe (November, 2011) E-book $19.99  Paperback $29.99
The only number that matters in direct mail fundraising is net revenue. Net revenue is the only money you can do mission with. The more net revenue you have, the more good you can do in the world.

Pushing the Envelope helps your non-profit organization raise more net revenue using direct mail fundraising. Alan Sharpe shows you how to acquire more donors, boost response rates, increase the size of your average gift, hang onto your donors longer, increase your revenue while lowering your costs, and plenty more.

Pushing the Envelope is an exclusive compilation of Alan’s best newsletter articles from over six years, compiled into convenient chapters. The book features a Table of Contents and helpful index. Read this book and put its tested advice into practice. You’ll raise more money, and do more good with it to change the world.

Raise More Money and Retain More Donors by Reducing Your Returned Mail

By Alan Sharpe (March 2010) E-book  $9.99

Tips, tactics and industry best practices for reducing your volume of “undeliverable” and “bad addresses.”

180 Ways to Raise Funds and Cut Costs in a Recession

By Alan Sharpe (February 2009) E-book  $9.99

Twenty-seven development professionals describe how to raise funds, cut  costs and retain donors in an economic downturn.

How to Use Testimonials to Inspire and Persuade Your Direct Mail Donors

By Alan Sharpe (March 2009) E-book  $9.99

Find, feature and format other people’s words to overcome donor skepticism, prove your point, build trust and attract donations.

Build Your List of Email Donors in 80 Easy Ways

By Alan Sharpe (January 2009) E-book  $9.99

Acquire new subscribers, donors, members and advocates with these tested strategies.

How to Recover Your Lapsed Direct Mail Donors

By Alan Sharpe (March 2009) E-book  $9.99

Discover the financial rewards, savings and long-term benefits of wooing and winning your donors all over again using direct mail.

Eight Sample Donation Thank-You Letters

By Alan Sharpe (February 2005) E-book  $9.99

Learn how to say “thanks” in ways that win the long-term friendship and loyalty of your donors.

Think Like Your Donors to Raise More Funds with Direct Mail Letters

By Alan Sharpe (March 2009) E-book  $9.99

Discover the secrets to building long-term, profitable, mutually beneficial relationships with your donors.

Mailing Lists: Where and How to Discover the Best Ones for Your Next Direct Mail Appeal

By Alan Sharpe (March 2009) E-book  $9.99

Acquire new donors and members by mailing to the people most likely to respond to your appeals.

Boost Your Response Rates and Income with Simply Irresistible Fundraising Letter Envelopes

By Alan Sharpe (March 2009) E-book  $9.99

Learn from 22 examples of fundraising letter packages that really push the envelope.