Think Like Your Donors to Raise More Funds with Direct Mail Letters

By Alan Sharpe (March 2009) E-book $9.99

Discover the secrets to building long-term, profitable, mutually beneficial relationships with your donors.

Something mysterious and exciting happens when a donor sits down at the kitchen table with pen in hand and writes you a check.

Giving gives many people a rush, a kind of high. But what produces that rush? Don’t you wish you knew?

Donors give for dozens of reasons. Some of them rational. Some of them irrational. But behind most decisions to support a worthy cause with a financial gift is a classic motivator.

Once you understand what motivates donors to give, you are in a better position to ask them in the right way for the right amount at the right time for the right cause.

Think Like Your Donors to Raise More Funds with Direct Mail Letters, the 20th Handbook in the Hands-On Fundraising Series published by Andrew Spencer Publishing, helps you understand how your donors think. Because once you understand how your supporters think, you can help them—and you—make a measurable difference in the world.

Learn why donors give

16 classic motivators, including altruism, tax savings, recognition, habit, anger and loyalty
why guilt is such a successful way to raise funds—and why you shouldn’t use it
the selfish reasons that some people have for giving, and how you can capitalize on them if that’s your style
eight reasons that people respond to direct mail appeals (and a few reasons that they don’t)
why donors demand that you thank them (and the price you pay if you fail to)
what donors hunt for in your newsletters
what donors want to find in a good fundraising letter
why donors need you to appeal to their head and heart
how donors view most non-profit organizations
two excellent motivators you must avoid

Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.

Product Details

Format: E-book in Adobe PDF format for immediate download
Pages: 9
Publisher: Andrew Spencer Publishing
Language: English
ISBN: 978-0-9784053-0-4
Dimensions: 8.5 x 11
SKU: sharpe025