Build Your List of Email Donors in 80 Easy Ways

By Alan Sharpe (January 2009) E-book $9.99

Acquire new subscribers, donors, members and advocates with these tested strategies.

Your greatest challenge as an email fundraiser is your list. If your organization is typical, only 10% of the people in your donor file have given you their email address. And that list isn’t growing any larger all on its own.

Email fundraising is new, but email isn’t. So donors and potential donors don’t divulge their email addresses easily. They’re tired of spam. They’re afraid of online fraud. They’re protective of their inboxes.

So getting your donors, potential donors and strangers to give you their email addresses is tough. Here are 80 ways to encourage people to give you access to their inboxes in record time. You can deploy some of these tactics immediately, and see immediate results. Some of the other recommendations will take a little longer.

But either way, if you set out in a deliberate, long-term way to acquire as many email addresses as possible from people who ask to hear from you, you’ll build a list of email subscribers that quickly becomes your greatest asset next to your donor file.

This Handbook is Number 24 in the popular Hands-On Fundraising Series from Andrew Spencer Publishing.

Build your email list in dozens of ways . . .

Your website
Email correspondence
Search engines
Online promotion
Advertising
Direct mail
Print publications
Radio
Television
Retail
At the office
Telephone
Stationery
Other printed materials
Special events
In person
Public speaking
Surveys
Petitions

Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.

Product Details

Format: E-book in Adobe PDF format for immediate download.
Pages: 10
Publisher: Andrew Spencer Publishing
Language: English
ISBN: 978-0-9784053-4-2
Dimensions: 8.5 X 11 inches
SKU: sharpe029