180 Ways to Raise Funds and Cut Costs in a Recession

By Alan Sharpe (February 2009) E-book  $9.99

Twenty-seven development professionals describe how to raise funds, cut  costs and retain donors in an economic downturn.

In January, 2009, I asked a group of more than 7,500  fundraising and development professionals what steps they are taking to raise funds and reduce costs during the 2008/2009 recession.

Those that responded came from just about every area of the non-profit world, including children, environment, human rights, cultural, education, social services, religion, international relief and development and healthcare.

I gathered their remarks, tips and suggestions into categories, eliminated the repetitions, and now present their advice for you to learn from—and profit from—during these tough economic times.

Peek inside the handbook here

Contents

• Asks p3
• Attitude p3
• Boards p4
• Capital campaigns p5
• Case for support p5
• Communication with donors p6
• Cooperation p7
• Corporate donations and sponsorships p7
• Direct mail p7
• Diversifying income streams p9
• Expenses, fundraising p13
• Expenses, payroll p14
• Expenses, program p15
• Expenses, overhead p15
• Gift acknowledgement p16
• Grants, foundation and government p17
• In-kind gifts p18
• Major gifts p18
• Marketing, advertising and publicity p19
• Matching gifts p19
• Monthly giving p20
• Online & email p20
• Personalization p23
• Planned giving p23
• Premiums and incentives p24
• Recognition p25
• Research p25
• Segmentation of donor lists p25
• Special events p26
• Stewardship p27
• Training p27
• Volunteers p27
• What not to do p29

Peek inside the handbook here

Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.

Product Details

Format: E-book in Adobe PDF format for immediate download
Pages: 31
Publisher: Andrew Spencer Publishing
Language: English
Dimensions: 8.5 x 11 inches
SKU: sharpe031

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