Raising Money through Bequests: How your organization can profit from the biggest intergenerational transfer of wealth in history

By David Valinsky and Melanie Boyd (2007) Paperback $29.99

Never in history has there been more money on the table for your organization than right now. Members of the “Greatest Generation” are in their 80s and 90s, and as they pass away they’re collectively leaving billions of dollars to charitable organizations throughout the United States. And their preferred vehicle for giving this money is the simple bequest – “I give and bequeath to….”

If at this very moment you’re not marketing your bequest program with G force, you’re missing what many are calling the greatest opportunity in the history of fundraising. To borrow a lyric from a “Greatest Generation” song, “Now is the hour.”

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