Boost Your Response Rates and Income with Simply Irresistible Fundraising Letter Envelopes

By Alan Sharpe (March 2009) E-book  $9.99

Learn from 22 examples of fundraising letter packages that really push the envelope.

riting a terrific fundraising letter is a waste of time if your donor throws your entire package in the trash unopened. And that happens more often than any of us dare to think about. That’s why your envelope is so crucial to your success.

Your envelope serves two functions and two alone. It must:

• deliver your appeal to your donor
• persuade your donor to open and read your package

Getting your appeal into the hands of your donor is not hard if you mail to a good list, either your own house list or a rented list of quality prospects. But persuading your donors to actually open your envelope and read your appeal—and respond to it with a gift—that’s the difficult part.

So here is some help.

Boost Your Response Rates and Income with Simply Irresistible Fundraising Letter Envelopes  is the 18th Handbook in the Hands-On Fundraising Series, published by Andrew  Spencer Publishing. It shows you 22 examples of fundraising letter  packages that really push the envelope.

Each envelope is featured life-size (or as close to life-size as possible) in  full-color and is accompanied with a description of the envelope, its  dimensions, who it was mailed by, why it is unique, and how you can learn from  the overall idea or design behind the envelope to boost response rates and  income at your organization.

Peek inside this Handbook here

Learn how to stand out in donor mailboxes

• Oversize Window, page 3
• Unusual or Unexpected Dimensions, page 4
• Unique Addressing, page 5
• Use Every Inch Available, page 6
• Intrigue with Teaser Copy, page 7
• Multiple Windows, page 9
• Don’t Use an Envelope, page 11
• Postage, page 12
• Lumpy Mail, page 12
• Put the Donor on the Envelope, page 13
• Tantalizing Contents, page 14
• Add a Personal Touch, page 15
• Reach Donors Through Your Window, page 16
• Push the Envelope with Poly, page 17
• Use Peer Pressure, page 18
• Involve the Donor, page 19

Discover why creative envelopes are your key to . . .

• boosting your response rates
• increasing your gift income
• reducing your cost to raise a gift
• improving your renewal rates
• reducing your attrition rate

Peek inside this Handbook here

Review successful fundraising letter envelopes from these leading charities:

• BC Children’s Hospital Foundation
• Canadian Mental Health Association
• Canadian Cystic Fibrosis Foundation
• Doctors Without Borders
• Foundation for Research into Children’s Diseases
• Heart and Stroke Foundation
• Heifer International
• Hope & Heroes Children’s Cancer Fund
• International Christian Aid
• Juvenile Diabetes Research Foundation
• Mount Sinai Hospital
• Multiple Sclerosis Society
• Nature Canada
• SickKids Foundation
• The Perley Rideau Foundation
• United Nations High Commissioner for Refugees
• Women’s American ORT
• World Vision

Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.

Product Details

Format: E-book in Adobe PDF format for immediate download
Pages: 23
Publisher: Andrew Spencer Publishing
Language: English
ISBN: 978-0-9784052-8-1
Dimensions: 8.5 x 11
SKU: sharpe023

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