Pushing the Envelope: Proven tactics for raising more money with direct mail fundraising letters

By Alan Sharpe (November, 2011) E-book $19.99  Paperback $29.99
The only number that matters in direct mail fundraising is net revenue. Net revenue is the only money you can do mission with. The more net revenue you have, the more good you can do in the world.

Pushing the Envelope helps your non-profit organization raise more net revenue using direct mail fundraising. Alan Sharpe shows you how to acquire more donors, boost response rates, increase the size of your average gift, hang onto your donors longer, increase your revenue while lowering your costs, and plenty more.

Pushing the Envelope is an exclusive compilation of Alan’s best newsletter articles from over six years, compiled into convenient chapters. The book features a Table of Contents and helpful index. Read this book and put its tested advice into practice. You’ll raise more money, and do more good with it to change the world.

How to Use Testimonials to Inspire and Persuade Your Direct Mail Donors

By Alan Sharpe (March 2009) E-book  $9.99

Find, feature and format other people’s words to overcome donor skepticism, prove your point, build trust and attract donations.

How to Recover Your Lapsed Direct Mail Donors

By Alan Sharpe (March 2009) E-book  $9.99

Discover the financial rewards, savings and long-term benefits of wooing and winning your donors all over again using direct mail.

Think Like Your Donors to Raise More Funds with Direct Mail Letters

By Alan Sharpe (March 2009) E-book  $9.99

Discover the secrets to building long-term, profitable, mutually beneficial relationships with your donors.

Mailing Lists: Where and How to Discover the Best Ones for Your Next Direct Mail Appeal

By Alan Sharpe (March 2009) E-book  $9.99

Acquire new donors and members by mailing to the people most likely to respond to your appeals.

Boost Your Response Rates and Income with Simply Irresistible Fundraising Letter Envelopes

By Alan Sharpe (March 2009) E-book  $9.99

Learn from 22 examples of fundraising letter packages that really push the envelope.

How to Convert Your Once-Only Direct Mail Donors into Repeat Givers

By Alan Sharpe (March 2009) E-book  $9.99

Proven direct mail fundraising techniques for renewing your new members and first-time donors—year after year.

Direct Mail Fundraising Arithmetic Demystified

By Alan Sharpe (March 2009) E-book  $9.99

Master the 14 most common formulas that help you measure—and improve—your  DM fundraising results.

The Fundraising Letter P.S.: 100 and 1 Ways to Make Yours More Powerful

By Alan Sharpe (March 2009) E-book  $9.99

Attract gifts and motivate donors by improving one of the most important sections of your donor appeal letters.

How to Increase the Size and Frequency of Donor Gifts with Fundraising Letters

By Alan Sharpe (March 2009) E-book  $9.99

Tested, proven tactics for raising more money from your current direct mail donors (with their cheerful participation).