How to Increase the Size and Frequency of Donor Gifts with Fundraising Letters

By Alan Sharpe (March 2009) E-book  $9.99

Tested, proven tactics for raising more money from your current direct mail donors (with their cheerful participation).

Do you want your donors to give more, do you want them  to give more often, or do you want more of your donors to give? If your answer to these  questions is “all of the above,” here are some tested ways to increase the size and frequency  of donor gifts using fundraising letters.

How to Increase the Size and Frequency of Donor Gifts with Fundraising Letters is the 13th  Handbook in the Hands-On Fundraising Series, published by Andrew Spencer Publishing. It teaches you  tested, proven tactics for raising more money from your current direct mail donors (with their cheerful participation).

Topics covered

• How to increase size of individual donations (12 recommendations)
• How to increase giving frequency (8 tips)
• How to increase participation levels (5 tactics)

How to get more from your donors

• why you should ask for specific amounts
• one quick (and free) way to boost the size of your average gift
• how to use a donor’s giving history to boost the size of subsequent gifts from that donor
• how to customize your direct mail appeals to major donors to maximize gift income
• one simple and compelling way to get donors to upgrade their average gift
• how to use the calendar to your advantage in boosting the size of individual gifts
• one role that premiums play in increasing gift income

Persuading your donors to give more often

• how often is too often to mail?
• what else harms your response rates just as much as mailing too often?
• what is one great reason to ask less often?
• what vital role do thank-you letters play in boosting giving frequency?
• how does offering designated gift opportunities increase giving frequency?
• how should you segment your database to increase the number of times donors give each year?

How to increase participation levels

• six ways to help donors participate
• toll-free numbers, reply devices and five other methods that make donating  easier (and more likely)
• the one reason that 45% of donors stop giving or give less—and how to avoid this problem with your donors
• why your letters might be too short to raise the kind of money you are after
• why (and how) giving your donors something to do often boost participation rates in fundraising appeals

Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.

Product Details

Format: E-book in Adobe PDF format for immediate download
Pages: 10
Publisher: Andrew Spencer Publishing
Language: English
ISBN: 978-0-9784052-3-6
Dimensions: 8.5 x 11
SKU: sharpe018

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