Seeing through a Donor’s Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign

By Tom Ahern (Febuary, 2009) Paperback $29.99

“Why should I give you my hard-earned money?” Effective fundraisers answer this essential question every time they ask for a gift. What’s their secret to success? They have a winning case for support. As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you’re chasing millions.

This is a Sample Product

This is a product