Six Insider Secrets of Running a Profitable Annual Fundraising Letter Program

By Alan Sharpe (April 2009) E-book  $9.99

Proven techniques from the professionals for building long-term relationships with your donors and members.

Running a successful annual fundraising letter program is getting harder by the week.

There are more non-profit organizations today than there were a week ago. And competition for your donor’s dollar is increasing—along with costs of printing and postage.

And yet direct mail fundraising remains one of the most cost-effective ways to raise funds. Many non-profit organizations depend on the mail for over 50% of their contributed income each year.

Over the years, successful direct mail fundraisers have discovered that the  route to results lies in following some time-tested principles. Discover six of  them in Six Insider Secrets of Running a Profitable Annual Fundraising Letter Program, the tenth Handbook in the Hands-On Fundraising Series,  published by Andrew Spencer Publishing.

Learn proven techniques from the professionals for building long-term relationships with your donors and members.

Peek inside the  Handbook here

Save money, time and aggravation

• discover why professional direct mail fundraisers know 12 months ahead of time what they are going to mail
• learn the disadvantages of planning individual campaigns instead of an annual program
• discover what an average year of mailings looks like—and why
• glean practical ways to reduce your costs
• learn how successful direct mail fundraisers boost response rates and giving levels with their annual programs

Profit by thinking like a donor

• learn the two keys to giving donors what they want (so they give you what you want)
• discover how to reduce donor attrition, starting today
• understand the one thing that you must do to your donor file to maximize its potential

See measurable improvements

• what are the most important numbers to measure?
• what nine benchmarks do fundraising professionals manage?
• what is the top reason that 45% of donors stop giving?
• what’s an inexpensive way to boost donor retention?

Peek inside the  Handbook here

Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.

Product Details

Format: E-book in Adobe PDF format for immediate download
Pages: 13
Publisher: Andrew Spencer Publishing
Language: English
ISBN: 978-0-9784052-0-5
Dimensions: 8.5 x 11
SKU: sharpe015

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