53 Simple Ways to Raise Money with Your Donor Newsletter

By Alan Sharpe (January 2005) E-book $9.99

The secret to raising funds with a donor newsletter is to strike a balance between informing and asking. After all, it is a newsletter, not an appeal letter. This practical, hands-on guide describes over four dozen simple steps that you can take today to make your donor newsletter more productive at generating gifts. 53 Simple Ways to Raise Money with Your Donor Newsletter is the first Handbook in the Hands-On Fundraising Series, published by Andrew Spencer Publishing.

You will . . .

learn what to put at the bottom of every page to encourage donations
discover a simple invitation that can raise hundreds of thousands of dollars over time
uncover a simple way to help donors fund your vital projects
find what your newsletter should focus on to raise funds (hint: it’s not your organization)
learn how to coordinate your printed newsletter with your website to increase online gifts
find out when you should include an appeal letter with your newsletter
learn which photos play a role in encouraging readers to give (and what to avoid)

Product Details

Format: E-book in Adobe PDF format for immediate download
Pages: 7
Publisher: Andrew Spencer Publishing
Language: English
ISBN: 978-0-9784051-1-3
Dimensions: 8.5 x 11 inches
SKU: sharpe006