18 Places to Find New Donors Using Fundraising Letters

By Alan Sharpe (March 2005) E-book  $9.99

The professional fundraiser’s guide to creative and cost-effective donor acquisition.

Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking. New donors are a lot closer than you may think. And persuading them to make that first donation need not be as hard—or as expensive—as acquiring them in other ways. But before you rent a list of names or drop anything in the mail, examine the people you are approaching with your direct mail appeal to make sure they are good prospects for a donation today—and tomorrow.

18 Places to Find New Donors Using Fundraising Letters,  the seventh Handbook in the Hands-On Fundraising Series, published by Andrew  Spencer Publishing, is the professional fundraiser’s guide to creative and cost-effective  donor acquisition.

Peek inside the Handbook  here

Find the new donors you needed yesterday

• learn the three things you should look for in every potential donor
• discover (and avoid) the common mistake that inexperienced non-profit organizations make when searching for new donors with direct mail
• understand the difference between wealthy prospects and those who simply have a capacity to give—and use this knowledge to save money on your acquisition costs
• discover one of your best sources for donations (this one may surprise you!)
• learn a simple and cost-effective way to use your donor newsletter as a donor-acquisition tool

Written by a professional, practicing fundraising copywriter and coach, this  Handbook describes the 18 quickest and easiest ways to acquire new donors. In a  simple, straightforward style, Alan Sharpe shows you where to look for those  elusive prospects who have the potential to become lucrative, loyal, long-term  donors.

Peek inside the Handbook  here

You’ll learn:

• who to approach, and why
• some creative ways to appeal to potential donors
• how to use existing donors to attract new ones
• the value of affinity groups, peer groups and kindred spirits
• a profitable way to find donors among like-minded organizations
• when you should turn to consumer magazine lists as sources for new donors
• a cost-effective way to capitalize on your special events as a source for profitable direct mail donors
• and plenty more

Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.

Product Details

Format: E-book in Adobe PDF format for immediate download
Pages: 11
Publisher: Andrew Spencer Publishing
Language: English
ISBN: 978-0-9784051-7-5
Dimensions: 8.5 x 11 inches
SKU: sharpe012

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